June 03, 2013

The More Selections You Have, The More Difficult to Choose


Here is a lecture titled: Art of Choosing by Sheena Iyengar.

In her study, 
she has found that it is difficult for people to choose when there are too many choices. 

I agree with this study, and have seen the same dynamics play out with men & women who want to meet many candidates, but ultimately cannot make any decision on choosing a partner. And, on the opposite perspective, men & women who want to meet a few nice candidates quickly meet a partner and decide to marry. In our 15 years of business experience of matchmaking service, this is typically what happens. 

I think this video will help you understand the science of choosing.

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